Can you guess what’s the most common stereotype for women?
Shopping. Everyone knows women love to shop more than men and can spend long hours in a store. But why?
Most women find their solace and comfort in shopping. Why do women take huge amount of time to shop whereas men enter a store, pick the product and leave?
No, its not because men are more fugal or logical than women. But, this behavior is a result of various reasons and habits that have prevailed since ages.
- HUNTERS AND GATHERERS
In the early ages, men were supposed to be Hunters while women were gatherers. men used to go out and hunt animals for food and it usually meant finding a prey, killing it and bringing it home- TADA! work was done, whereas women had to search for the right vegetables, berries, fruits and stuff- that wasn’t poisonous and was of a good quality. The same habit can still be found in the females and they are not satisfied till they can get the best product for their money.
2. TO OVERCOME OPPRESSION
Another reason for women’s love for shopping can be related to how they were oppressed in middle ages, they had no rights, no decision making power in economic matters etc.
Some brands took the situation and converted it into a marketing strategy by advertising their products as women oriented and lured them to make decisions on their own. It made women feel good as they were able to spend money on the goods they desired. women felt empowered as advertisements were geared towards them and they were part of an economic activity.
Also , fashionable and classy clothes and jewelry made them stand out amongst the crowd, which was one of the most important thing for the oppressed gender of the society.
Meanwhile even though this is the era of breaking stereotypes, men aren’t able to do so because of minimal number of choices they have when they enter a store.
Stores are filled with thousands of products for women while men only have few choices. they are bound to select the best from one or two varieties, which obviously takes less time. whereas women have so many choices, it obviously makes it hard to find the best product.